Create interest in the university’s programs and learning environment and make NTU the university of choice for students seeking undergraduate degrees.
To create standards for the campaign, performance from previous admission campaign reports and lessons learned were analyzed. To promote NTU’s brand messaging and gather audience interaction for additional retargeting for top-of-mind brand recall, a multi-touch digital strategy was used across multiple digital and social channels.
As the campaign went on, the cash was allocated to the media platforms and tactics that produced the highest return on investment. To guarantee that performance benchmarks are being reached, regular optimization and careful monitoring were conducted. Additionally, these online initiatives supported NTU’s OOH and physical media initiatives.
Campaigns Implemented:
Google Ads, SEO, Web Design