Quick Highlights of My Agency Experience
Before we dive into the full story, here are the key accomplishments from my 3+ years working with Strategic Digitalab, a results-driven digital marketing agency based in Singapore:
✅ Successfully handled 13 diverse clients across multiple industries — fully managing their campaigns end-to-end
✅ Managed and optimized over $2 million in advertising spend across Google Ads and Facebook (Meta) Ads
✅ Provided SEO, Paid Ads, and Project Management services to clients as a core offering
✅ Performed multiple roles simultaneously within the agency including operations, client servicing, project coordination, and business development
✅ Achieved a salary increase in recognition of consistent performance and added value
✅ Actively contributed to acquiring new clients through sales presentations and lead generation
✅ Delivered high-converting sales presentations to close SEO deals with prospective clients
✅ Supervised a team of 3 remote marketers to provide assistance in managing client campaigns
✅ Maintained an excellent professional relationship with my former boss (General Manager), who still refers clients to me for freelance work
Introduction: Why This Case Study Matters
If you’re a marketing agency, ad agency, or digital team looking for someone who’s already thrived in a fast-paced agency environment — this case study is for you.
Over the span of three years at Strategic Digitalab, I wasn’t just a Digital Marketing Strategist. I was a problem-solver, campaign manager, strategist, client communicator, team lead, and business developer — rolled into one.
This post breaks down how I managed multi-channel campaigns with over $2M in combined ad budget, built long-term client relationships, adapted to multiple industries, and helped grow the agency’s client base. Whether you’re looking for a freelancer or considering a full-time hire, my proven agency background allows me to plug into your operations and add value from day one.
Background: Joining Strategic Digitalab
Back in December 2017, I joined Strategic Digitalab Pte Ltd, a full-service digital marketing agency based in Singapore, as a Senior Digital Marketing Strategist. What started as a role focused on campaign execution quickly expanded into something much broader.
From day one, I found myself in an environment that demanded agility — not just in delivering results but in juggling roles across strategy, execution, communication, and growth. The team was lean but powerful, which meant I wasn’t siloed. I was involved in the entire lifecycle of a campaign — from pitching to planning, execution, and optimization.
It was in this agency that I began to hone what I now call my “full-stack digital marketing” capability — a blend of SEO, SEM, paid ads, client servicing, and growth strategy — and built relationships that continue to benefit me to this day.
My Role as a Full-Stack Digital Marketer
At Strategic Digitalab, my role went far beyond traditional execution of client campaigns. I evolved into a full-stack digital marketer — meaning I wasn’t limited to just one skill or channel. Instead, I delivered value across the entire digital spectrum, I have performed a total of 7 role types which are:
1. SEO Management: End-to-end implementation: — from keyword research and on-page optimization to link building and reporting.
2. Google Ads / SEM Management: Planning, launching, optimizing, and scaling Search, GDN, and YouTube campaigns.
3. Facebook Ads Management: Full-funnel strategy across awareness, consideration, and conversion campaigns.
4. Project Management: Coordinating between internal teams and clients, ensuring projects were delivered on time and within scope.
5. Client Communication: Running weekly and monthly strategy calls with client, delivering reports, and managing expectations.
6. Sales & Strategy: Conducted client presentations for SEO services
7. Business Development: Assisted our general manager in generating leads and setting up appointments for prospected client.
Whether it was managing a six-figure ad budget, identifying SEO growth opportunities, or presenting a strategic roadmap to clients — I operated with both a strategist’s mindset and an executioner’s precision.
Multi-Hat Impact: Beyond Just Execution
In a high-performance agency setting, versatility becomes your superpower. I embraced that mindset fully by stepping into roles beyond my job description, whenever needed — and that’s what made me one of the most valuable team members.
Here’s how I added impact beyond core campaign management:
Operations & Client Management
- Oversaw all communications and reports for key accounts.
- Handled day-to-day requests, meetings, and escalation points.
- Became the go-to person for both the team and clients.
Business Development & Sales
- Delivered live SEO presentations to prospects, showcasing value and converting leads into clients.
- Assisted with lead qualification and proposal development.
- Personally contributed to acquiring new clients for the agency — an uncommon role for a digital strategist.
Team Support & Strategy
- Led brainstorming sessions with team members.
- Acted as the connecting bridge between creatives, developers, and performance marketers.
- Took ownership of building strategies from scratch when onboarding new clients.
This adaptability didn’t just benefit the agency — it accelerated my personal growth and earned me trust from the leadership team, leading to a performance-based salary increase during my tenure.
Case Study: Results from Key Clients
Let’s take a closer look at some of the standout results I delivered — showcasing what happens when strategy, execution, and accountability come together.
PSB Academy (Higher Education – Singapore)
Google Ads Campaigns
- $818,000 total budget managed across two years
- 25,900 conversions (leads/inquiries) generated
- Reduced CPC to $0.71 (vs. $2.00 target)
- Lowered Cost per Lead to $31.50 (vs. $100 target)
- Maintained an average keyword position of 1.2 on highly competitive keywords
These results were achieved through aggressive A/B testing, smart bid strategy implementation, audience segmentation, and refining landing pages based on user behavior insights.
Singapore Kindness Movement (Nonprofit – Singapore)
SEO Campaign
- 350% increase in organic impressions
- 300% increase in organic clicks
- 150% increase in quality backlinks
- Over 200 keywords ranked in top 5 on Google
The SEO growth came from optimizing site architecture, launching a backlink outreach campaign, fixing technical issues, and continuously publishing optimized content — all aligned with the organization’s mission and tone.
If you’re an agency looking for someone who can lead, execute, and evolve campaigns with ownership and agility, these are the kinds of results I bring to the table.
13 Clients, 13 Challenges: Adapting Across Industries
Over the course of 3+ years at Strategic Digitalab, I had the privilege of managing 13 clients from vastly different industries — each with unique goals, pain points, and audiences. This pushed me to adapt my strategies, communication, and KPIs based on the client’s nature and business model.
Here’s the full list of clients I directly handled:
- NTU Nanyang Technological University – Higher Education (Singapore)
- PSB Academy – Private Education (Singapore)
- SKM Pride – Nonprofit / Government Campaign (Singapore)
- IPI Singapore – Innovation / Business Solutions (Government-Linked)
- Cyviz – AV Technology / IT Solutions (Norway & Global)
- GSPL Solutions – Software Development (Singapore)
- KH Roberts – Manufacturing / Flavors & Fragrances (Singapore)
- Navitas – Education / Student Services (Australia & Global)
- S&P Global Platts – Financial Data & Analytics (U.S. & Global)
- Enable Asia – Mental Health Advocacy (Singapore)
- Moomoo Trading App – Fintech / Stock Trading (U.S. & Singapore)
- AISA Digital – IT Services / Digital Transformation (Singapore & Malaysia)
- UGG – Fashion & Retail (U.S. & Global)
This diversity taught me to analyze industries fast, understand user intent, and adjust strategies accordingly — from B2B tech to nonprofit advocacy, and from SaaS to higher education.
Leadership, Growth & Recognition
What truly made my agency journey rewarding wasn’t just the campaigns — it was the growth and trust I earned along the way.
✅ Performance-based salary increase: A reflection of my expanded responsibilities and consistent results.
✅ Trusted by the General Manager: Even after I resigned, we maintained a close working relationship. To this day, she continues to refer clients to me for freelance services.
✅ Invited to lead client sales presentations: I wasn’t just behind the scenes — I was at the frontlines, helping the agency close deals with prospects by explaining SEO strategies and showcasing real performance metrics.
✅ Evolved into a mentor and lead: I guided newer team members, contributed to internal processes, and played a role in shaping service offerings.
This experience wasn’t just about getting the job done. It was about earning trust, delivering value, and building long-term partnerships — inside and outside the agency.
Lessons Learned & How I Apply Them Today
Working at Strategic Digitalab taught me lessons that shape how I work with clients today — whether on a freelance basis or in longer-term partnerships:
- Strategy is nothing without execution — and execution is only as good as your ability to adjust and optimize quickly.
- Client trust is built through consistency, communication, and real results — not jargon or vanity metrics.
- Wearing multiple hats can unlock growth faster — because business needs don’t happen in silos.
- Cross-industry experience is an asset, not a challenge — it widens your toolkit and sparks new creative angles.
These aren’t just buzzwords — they’re the mindset and methodology I bring into every client project now.
Conclusion: Why Agencies Should Hire Me
If you’re an agency in need of someone who can hit the ground running, adapt across verticals, and contribute beyond the scope of a single role — I’m ready.
✅ I’ve managed $2M in ad budgets, delivered over 25,000 leads, and improved SEO visibility by over 300%.
✅ I’ve worked end-to-end: strategy, execution, reporting, and even closing new business.
✅ I’m client-facing, results-focused, and growth-driven — with a long-term mindset and the flexibility of a full-stack marketer.
✅ I’ve done the agency grind — and I thrive in it.
Whether you’re looking for a dedicated freelancer, a long-term remote team member, or a contract-based consultant, I’d love to explore how I can support your team.
Related Tags:
agency experience digital marketer
digital marketer with agency background
marketing strategist agency experience
hire digital marketer with agency experience
digital marketing agency portfolio
SEO expert with agency experience
proven results in marketing agency
freelance marketer with agency experience
worked in digital marketing agency
campaign manager with agency experience
Related Case Studies