I am an enthusiastic and results-driven digital marketing specialist with 17 years of expertise in SEO, Google Ads PPC, Facebook Ads, and content writing, I have assisted clients in 18 countries in realizing their online potential and accelerating growth thanks to my broad range of qualifications and track record across many industries. Over the course of my career, I’ve worked with more than 70 clients, four teams, and 100+ websites in more than 20 different industries.

💡 SEO: With more than 15 years of expertise, I’ve effectively ranked 20+ websites on the front page of Google SERP, increasing revenue from organic search.

💰 Paid Ads: During my eight years of hands-on expertise managing over $2.6M in ad budget, I’ve created thousands of leads and conversions for customers utilizing Google Ads, Facebook Ads, Google Display Network, Youtube Ads, and Linkedin Ads.

🌐 International Experience: I’ve had the honor of working closely with CEOs and Managing Directors from nations such the UK, Singapore, Australia, US, Philippines, Israel, and Iran, customizing tactics to fit their particular markets.

I have shown that being a jack of all trades is not impossible thanks to my more than 17 years of combined experience in the fields of search engine optimization (SEO), google ads (SEM/PPC), Facebook ad optimization, growth hacking, social media management, basic web design & development, and project management. I have worked directly with CEOs and Managing Directors from nations including the UK, Singapore, Hong Kong, Australia, US, Philippines, Israel, and Iran. I possess literally hundreds of certificates in various domains.

With more than 15 years of experience managing SEO initiatives, I was able to effectively position 20+ websites on the top page of Google. I began my SEO career as an SEO Specialist and advanced to SEO Manager, where I oversaw a group of SEO Specialists. I had a history of ranking more than 20 websites on the first page of Google search results, which led to an increase in the amount of money they were able to make from customers who found them through organic search.

About my accomplishments in paid advertising, I have successfully managed and optimized more than $2.6 million in ad spending over the course of six years of experience managing paid media campaigns using Google Ads (Adwords), Facebook Ads, Google Display Network, Youtube Ads, and Linkedin Ads. I was given responsibility for campaigns with enormous budgets of more than $1 million (Google Ads) and more than $1.6 million (FB Ads), which produced thousands of leads and conversions.

Personal Things About Me

Like everyone else,I am an ordinary person who happens to have a variety of interests, including traveling, photography, videography, running, and mountaineering. He loves traveling to scenic roads that lead to the mountains and enjoys the breathtaking sea of clouds whenever he’s on top of the mountains. At the moment, I managed to conquer more than 60 mountains, mostly in the Philippines, my home country, and aiming to climb at least 3 of the 7 summits. I used to do a lot of marathons (road and trail) because I always wanted to test or push my body beyond limits. I started doing half marathons (21km) then full marathons (42km) and eventually ultra-marathons (50km +) and later the most challenging ultra-trail marathon 50km in March of 2016. The longest road marathon I joined was at 60km.

Above all, Traveling and Photography is the thing I am most passionate about. I like to discover a lot of places, meet new people and experience their culture. I love going to white-sand beaches and visiting remote islands.

My Professional Experiences (17 Years of Experience)

It is common to make mistakes when managing campaigns and marketing-related aspects when you are starting. The good news is that because I have extensive experience managing numerous campaigns and projects, I already made a lot of mistakes and have learned from them, found alternative solutions, and developed preventive measures so that all the mistakes I’ve made in the past can be avoided when you choose to hire me. Eventually, I could minimize your risk of losing money from having unsuccessful campaigns.

In addition to the client’s commercial and corporate websites, I also performed a lot of experiments from my own personal websites in various niches. This means I can handle a wide variety of niches whether it may be personal or business niches.

Core skills are among the top considerations when hiring a freelancer since they have the power to SkyRocket your business. Search Engine Optimization (SEO) is one of the major needs of every business because being on top rank at Google provides a huge advantage. Luckily, I have a proven track record of ranking more than 20+ websites on the first page of Google SERP which translated into increased revenues from inquiries coming from organic searches plus experience in running paid media campaigns which consist of Google Ads (Adwords), Facebook Ads, Google Display Network, Youtube Ads, and Linkedin Ads. Combining these SEO skills with Content Marketing is another core skill that I possess that plays a vital role in digital marketing. Imagine having a website with articles written with SEO Copywriting taking the rank on top of Google and getting a lot of clicks, exciting, isn’t it?

Aside from these core skills, I also have other beneficial skills that will complete your marketing needs like Web Design & Development and Graphics design. Website is quite essential in any business nowadays and the good news is that I also have these skills so you will not need to hire another freelancer and just top it up to the requirements package for your ease. Moreover, I am also knowledgeable about Social Media Marketing, Online Marketing, Advertising, Market Research, and Project Management. With me, it’s like a one-stop freelancer or agency that could cater to all your digital marketing needs.

Certifications

My acquired CERTIFICATIONS for various skills are:

Certified Google Ads (Adwords) Search

Certified Google Ads (Adwords) Display

Certified Google Ads (Adwords) Video

Certified Google Analytics Professional

Facebook Blueprint Certified Media Buying Professional

Google Garage Digital Marketing Certification

Facebook Marketing: Advanced Advertising

Advanced SEO: Search Factors Certification

SEO Training Course (Moz)

Hubspot Inbound Marketing Certification

International SEO

Work Experiences

I started as a management trainee, followed by a course consultant position for an IT company, and then as a marketing and business development officer, where I honed my SEO skills and later got promoted to a more senior role and managerial position in the next companies I joined. I was able to work for outsource companies catering to overseas clients all around the globe including Asia and Europe countries. This led me to the idea of trying to work abroad and landing a job in Singapore that handled 12 clients from different countries and brands. With 15yrs in running SEO projects, I have developed a proven track record of ranking more than 20+ websites on the first page of Google SERP which helped my clients generate more leads and sales. A collective 8 yrs of experience in running paid media campaigns consisting of Google Ads (Adwords), Facebook Ads, Google Display Network, Youtube Ads, and Linkedin Ads and being able to handle campaigns with huge budgets of over $1M (Google Ads) and over $1.6M (FB Ads) which generated thousands of leads/conversions.

Clients/Brands I have Worked With (and their Industries)

When choosing the best freelancer to partner with, especially if you have various businesses, one important thing to consider is their ability to work in any niche. And this is one of my strongest points. Since I have a strong experience in a wide range of niches, I will be surely familiar with mostly any marketing demand that a client will require. Some of the clients I have worked for are related to the IT industry, Aviation Company, Real Estate, Education System, B2B (SAAS), B2C, BPO Services, ECOM, Marketing & Outsourcing companies. Having experience working for these different industries have made me familiar with the required market and made him understand how to connect with these target markets and what strategies to be applied for specific niches.

Career Biography

My marketing experience started when I was still a Management Trainee. In this job, I learned the art of sales and marketing in both traditional and online ways and was also involved in retail sales. After that, I was hired as a Course Consultant for an IT Company where I’ve developed my online marketing and telemarketing skills. My third job as a Marketing and Business Development Officer is a major break for me because in this job, I performed multiple job roles in digital marketing, SEO, graphics designing, sales, and business development which later on led me to being promoted to a senior role to manage an SEO Specialist when I outperformed my senior. I then moved into real estate outsourcing for the Australian market and focused on SEO collaborating with content writers for well-written SEO-optimized articles. I’ve also held responsibility for market research and other digital marketing aspects for the company. My SEO career later progressed as I became an SEO Web Marketing Manager at an BPO (Business Process Outsourcing) agency catering to British and Philippine clients. Here, I managed to build a marketing team from a team of 2 to a team of 18 and expand the core capabilities of the team from SEO to adding Web Development and Graphics Design. Aside from the regular SEO, I also performed Digital and Online Marketing, Lead Generation, Brand Management, and Social Media Marketing. Here, I was directly reporting to CEO’s and company Director’s. Next to this was a role as Web Marketing Project Manager and also an BPO firm catering to British and Philippine clients. Here, I managed to build a marketing team from a team of 5 where I managed Website Design & Development Management of 13 websites and Social Media Management (Facebook Ads, Twitter Ads, Pinterest, and Linkedin). I was also overseeing the overall digital marketing aspects and SEO for the company. Here I successfully achieved 200,000 likes in Facebook Ads which was a big deal at that time somewhere in 2012. Right after this, I accepted a bigger challenge as a Head of the Marketing Team which is providing marketing support services to the 4 branches of the company located in Asia and Europe. I’ve managed to build a marketing team from a team of 2 to a team of 11 and created the company website from scratch on my own and managed to optimize it successfully via SEO. 

I then started to seek a career abroad (Singapore) without leaving my home country. At first, I tried sending out email applications to various companies. Some companies responded and scheduled an interview for me. And thereafter, one of them decided to hire me as a Senior Digital Marketing Strategist. I have worked well for this company for the initial 6 months and since the company was impressed with my performance, they decided to bring me to Singapore to start working with me personally where I was held responsible for managing various digital marketing campaigns as well as leading a team of digital marketing strategists. Here marks my biggest accomplishments such as successfully managing and optimizing Google Ads (Adwords) campaigns with a total of over $1M budget. Successfully managed and optimized Facebook Ads campaigns with a total of over $1.6M budget. Managed to perform multiple job roles being a marketing strategist, account (client) manager, and business development manager all at the same time. Optimized the company website via SEO/SEM which resulted in a significant increase in both paid and organic traffic which translated into leads and new clients. The last experience but certainly not the least was working as a Digital Marketing Strategist for a company that caters to its branches in Singapore, UK, Australia, and Philippines. Here, I was responsible for Lead Generation through various marketing campaigns such as SEO, Google Ads, Facebook Ads, Webinars, & E-mail Marketing. I was able to accomplish increased website organic clicks by more than 300%, from 1,700+ per month to 6,000+ per month within just 6 months, and increased the number of first-page keywords rankings by 600%, from 50+ keywords on the first page of Google to 350+ within just 6 months, regularly generated a number of successful leads per month coming from organic search (SEO) – 30 leads / 10 MQL / 3 Won Deals per month, wrote 30+ seo article blogs that generated an average of 800 – 1000 organic clicks per month which have contributed to generate leads, created, managed, and optimized dozens of linkedin campaigns that regularly generated a number of successful leads per month coming from organic search (SEO) – 400 leads / 50 MQL / 3 Won Deals per month, and Successfully managed and optimized a huge linkedin campaign budget of around 20-30K USD per month. 

Aside from these work experiences, I also accepted a part-time role for a client based in Hong Kong targeting the markets in HK, Singapore and Philippines. I was mainly doing google ads for the ecommerce website and achieved successful ads with ROAS of 400-600%.

Company by company, my skills have accumulated. From one skill to another I have consistently improved since I recognized that these abilities are actually needed to produce a better output. Some may not be specifically required by my clients but voluntarily, I studied and mastered them to deliver work with higher quality. It’s thinking proactively which you will be experiencing also by choosing me as your freelance digital solutions partner.