Working since 2006, I have 19+ years of extensive marketing experience, developed through full-time roles under marketing agencies & private companies as well as a couple years of successful freelancing. This journey exposed me to 150+ clients from 20+ industries spanning 15 countries, equipping me with a global perspective and multi-industry expertise. Overall, I’ve successfully managed over $3.5 million investments in SEO & Ads which generated over $12 million revenue and brought in 300K+ qualified leads underscoring my ability to deliver tangible results.

Throughout my career, I have held managerial or supervisory roles for 5 times managing teams of over 40 professionals in total. On two occasions, I faced the challenge of building teams from scratch, growing them from just 2 people to over 10. My leadership style in nurturing talent and empowerment has been instrumental in creating strong, results-driven teams.

Why Should You Hire Me?

You’re not just hiring a freelancer — you’re gaining a strategic partner with a proven track record. Here’s what sets me apart:

1. Results-Oriented – I focus on outcomes that grow revenue and leads.

2. Strategic & Hands-On – I manage both planning and execution independently.

3. Industry-Adaptable – I easily understand and work across different industries.

4. Global Experience – I’ve worked with clients from 15+ countries.

5. Leadership-Driven – I offer executive-level thinking even as a freelancer.

6. Process-Focused – I use clear systems, timelines, and progress reports.

7. Flexible Collaboration – I can work solo or seamlessly with your internal team.

Accomplishments

💡 SEO: 17+ yrs of hands-on experience, managed over $1M investment, I have successfully ranked 20+ websites on the first page of Google.

💰 Ads (PPC/SEM): 11+ yrs of hands-on experience, managed over $2.6M in ad budget using Google Ads, Facebook Ads, Google Display Network, Youtube Ads, and Linkedin Ads which generated 200K+ leads.

🌐 Content Creation: Wrote a total 250+ blog articles, 20+ service pages, 10+ newsletters, and 30+ other website content pages.

🌐 Global Expertise: Worked with CEOs and Directors across the United Kingdom, Singapore, Hong Kong, United States, Australia, Philippines, Israel, and Iran, tailoring strategies to diverse markets.

Services (Expertise)

SEO  

Google Ads

Meta (Facebook) Ads

Linkedin Ads

SEO Copywriting

Content Writing 

Web Design

Social Media Marketing

Email Marketing

Graphic Design

Certifications

Google Ads Certified Professional 

Google Analytics Certified Professional

Facebook Blueprint Certified Media Buying Professional

Google Garage Digital Marketing Certification

Advanced SEO: Search Factors Certification

Hubspot Inbound Marketing Certification

International SEO

Hiring Freelancer vs Agency

You’re probably asking, why you should hire a Freelancer like me instead of an Agency:

1. Lower Cost – I offer agency-level expertise at a fraction of the cost.

2. High Quality Results – Backed by 19+ years of experience across 150+ industries in 15+ countries.

3. Direct Communication – You work directly with me, no middlemen or delays.

4. Flexible & Scalable – I adapt quickly to your needs without long-term contracts.

5. Faster Execution – No red tape—just quick turnarounds and results-driven action.

Core Responsibilities

A curated list of responsibilities and specific tasks I have successfully performed throughout my 19 years of experience in marketing.

Lead Generation Strategy

• Spearheaded multi-channel lead gen campaigns (email, social, SEO, PPC, content), aligned with the buyer’s journey.

• Leveraged automation tools to nurture leads and improve funnel efficiency.

Campaign Management & Optimization

• Led end-to-end campaign execution, ensuring alignment with KPIs and business goals.

• Suggested high-converting content: landing pages, emails, and social posts.

Content Strategy & SEO

• Partnered with content teams to craft audience-specific assets (blogs, whitepapers, case studies, webinars).

• Applied SEO best practices to maximize visibility and organic reach.

Analytics & Performance Reporting

• Utilized analytics platforms for tracking, reporting, and refining strategies based on data insights.

• Conducted A/B tests and keyword research to improve campaign performance and search rankings.

Brand Positioning & Messaging

• Suggested unique value propositions and brand messaging frameworks that resonated with target audiences across diverse industries and global markets.

• Conducted competitive analysis and customer interviews to refine brand voice and enhance market differentiation.

CRM & Marketing Automation

• Worked on automation workflows to streamline lead nurturing.

Social Media Strategy

• Suggested social strategies to grow brand presence and engagement.

Cross-Team Collaboration

• Coordinated closely with sales to ensure seamless lead handoff and feedback loops.

• Worked with design and content teams to deliver compelling visuals and messaging.

Budget Oversight

• Controlled digital marketing budgets, maximizing spend efficiency.

Trend Monitoring & Innovation

• Kept pace with digital trends, tools, and techniques.

• Integrated new strategies to enhance lead generation and campaign success.

My Professional Experiences (19 Years of Experience)

It is common to make mistakes when managing campaigns and marketing-related aspects when you are starting. The good news is that because I have extensive experience managing numerous campaigns and projects, I already made a lot of mistakes and have learned from them, found alternative solutions, and developed preventive measures so that all the mistakes I’ve made in the past can be avoided when you choose to hire me. Eventually, I could minimize your risk of losing money from having unsuccessful campaigns.

In addition to the client’s commercial and corporate websites, I also performed a lot of experiments from my own personal websites in various niches. This means I can handle a wide variety of niches whether it may be personal or business niches.

Core skills are among the top considerations when hiring a freelancer since they have the power to SkyRocket your business. Search Engine Optimization (SEO) is one of the major needs of every business because being on top rank at Google provides a huge advantage. Luckily, I have a proven track record of ranking more than 20+ websites on the first page of Google SERP which translated into increased revenues from inquiries coming from organic searches plus experience in running paid media campaigns which consist of Google Ads (Adwords), Facebook Ads, Google Display Network, Youtube Ads, and Linkedin Ads. Combining these SEO skills with Content Marketing is another core skill that I possess that plays a vital role in digital marketing. Imagine having a website with articles written with SEO Copywriting taking the rank on top of Google and getting a lot of clicks, exciting, isn’t it?

Aside from these core skills, I also have other beneficial skills that will complete your marketing needs like Web Design & Development and Graphics design. Website is quite essential in any business nowadays and the good news is that I also have these skills so you will not need to hire another freelancer and just top it up to the requirements package for your ease. Moreover, I am also knowledgeable about Social Media Marketing, Online Marketing, Advertising, Market Research, and Project Management. With me, it’s like a one-stop freelancer or agency that could cater to all your digital marketing needs.

Personal Things About Me

Like everyone else, I am an ordinary person who happens to have a variety of interests, including traveling, photography, videography, running, and mountaineering. He loves traveling to scenic roads that lead to the mountains and enjoys the breathtaking sea of clouds whenever he’s on top of the mountains. At the moment, I managed to conquer more than 60 mountains, mostly in the Philippines, my home country, and aiming to climb at least 3 of the 7 summits. I used to do a lot of marathons (road and trail) because I always wanted to test or push my body beyond limits. I started doing half marathons (21km) then full marathons (42km) and eventually ultra-marathons (50km +) and later the most challenging ultra-trail marathon 50km in March of 2016. The longest road marathon I joined was at 60km.

Above all, Traveling and Photography is the thing I am most passionate about. I like to discover a lot of places, meet new people and experience their culture. I love going to white-sand beaches and visiting remote islands.